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+48 22 435 47 20 , +48 798 938 688
info(@)greenislife.pl , boguslawa.kowalska(@)zszp.pl
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Press release
GREEN IS LIFE – 30 years of the exhibition that has hit the target
GREEN IS LIFE – 30 years of the exhibition that has hit the target2023 marks the thirtieth anniversary of the launch of GREEN IS LIFE, an annual exhibition of plants and gardens, hosted in Warsaw in late summer. The now international, prestigious and widely recognized trade fair has built its brand consequently, on solid foundations. The name of the exhibition, and at the same time the general motto guiding the activities of its organizer – the Polish Nurserymen Association – has hit the spot. Now that the event’s 30th birthday is approaching, it is clear that the slogan "Green is life” has never been as relevant as it is today. This year’s International Exhibition GREEN IS LIFE & FLOWER EXPO POLAND will be held from August 31 to September 2 at EXPO XXI WARSAW.
This is where the pulse of the green industry beats
29th International Exhibition GREEN IS LIFE & FLOWER EXPO POLAND
September 1-3, 2022, Warsaw, EXPO XXI, 12/14 Prądzyńskiego St.
For almost 30 years, Warsaw has hosted the greenest horticultural fair in Central and Eastern Europe. Founded in 1993, ‘Green is Life’ began its mission to popularize nursery stock – trees, shrubs, perennials, climbers – and consequently continues to do so. At the same time, its organizers – the Polish Nurserymen’s Association and the Agencja Promocji Zieleni – adapt the event’s formula to the dynamically changing situation of the industry and its sister sectors, by widening the circle of participants and recipients. The 29th International Exhibition GREEN IS LIFE & FLOWER EXPO POLAND will be held on September 1-3, 2022, in its traditional location that is the EXPO XXI Warszawa. Its motto ‘Naturally!’ has double meaning in Polish but undoubtedly refers to nature. The fair will feature more than 150 exhibitors from 9 countries, who will present plants primarily, but also many other products typical of the horticultural and garden industry. Visitors will be provided with an interesting program of events accompanying the exhibition.
Valuable live contacts
After the pandemic restrictions, the role of face-to-face meetings – with business partners or consumers – has considerably increased.
- The last two years have redefined the profile of customers within the green industry. This requires renewing both B2B and B2C relations, for which ‘Green is Life’ is perfectly suited – emphasizes the director of the exhibition Joanna Filipczak.
Diverse range of products, focus on plants
156 exhibitors from 9 countries (besides Poland, these are: Belgium, Denmark, France, Germany, Italy, Lithuania, the Netherlands and the USA) will present a diverse range of products as well as services. As many as 64.3% of exhibitors will show plant material – mainly nursery stock. Other exhibits to be expected at the International Exhibition GREEN IS LIFE & FLOWER EXPO POLAND 2022 are: seeds, flower bulbs, balcony and bedding plants, Christmas trees, cut flowers, potted plants, florist accessories, substrates, fertilizers, plant protection products, tools, machinery, nursery and landscaping technologies, pots, packaging, labels, transport and logistics, decorative articles, ceramics, landscaping items, furniture, pavements, sales support, computer programs, books, magazines....
Flourishing GREEN IS LIFE & FLOWER EXPO POLSKA 2021
On September 2-3-4 in Warsaw, EXPO XXI hosted the 28th edition of the International GREEN TO LIFE & FLOWER EXPO POLSKA Exhibition.
After a two-year break and uncertainty related to the epidemiological situation, the fair has come to fruition again, bringing together the green industry under the slogan LET’S MEET! Despite the smaller scope, there was a joyful atmosphere among exhibitors and visitors and the satisfaction of being able to talk in person again. The optimism so clearly felt during the exhibition is certainly also related to the recent boom in the industry.
Exhibitors
Nearly 150 companies from Poland, the Netherlands, Germany, Belgium, France, Denmark and Italy participated in the fair. Garden plants, which are the heart of the exhibition, were accompanied by garden equipment, and technologies for green areas and plant production, as well as floristry. Compared to 2019, plant producers had a greater share in the fair. Due to difficulties in transport and international travel - fewer companies from abroad, mainly florists, attended the Expo.
Visitors
4917 professional visitors attended the Expo. This is 69% of the 2019 level. 90% used the first two days of the fair for this purpose. This time there were more people from the industry than hobbyists, who attended mainly on Saturday. In total, during the three days of the fair, we hosted nearly 9400 people, and, despite the difficulties at the borders, our guests came from Belgium, Bulgaria, Belarus, Switzerland, Czech Republic, Germany, Denmark, Estonia, Finland, Great Britain, Hungary, Ireland, Italy, Lithuania, Latvia, Moldova, the Netherlands, Romania, Russia, Sweden, Slovenia and even the United Arab Emirates...
GREEN IS LIFE live again!
On September 2-4, 2021, the green industry will meet again in Warsaw during the 28th International GREEN IS LIFE Exhibition & FLOWER EXPO POLSKA.
The exhibition, co-organized by the Polish Nurserymen Association, is created out of passion for plants and care for the quality of products. It aims to present the latest achievements in breeding and technological solutions, as well as to promote actions that support green business. It is the meeting place of professionals and consumers, as well as the natural choice for all those who cannot imagine life without greenery.
This year’s slogan of the show is LET’S MEET, which symbolizes a close contact with nature that also goes to the heart of human behavior and needs. They concern both private life and building business relationships. After the months of isolation and time spent online, there will again be an opportunity for direct contact with people in the industry.
The 28th edition of GREEN IS LIFE & FLOWER EXPO POLAND has been moved to 2-4 September 2021.
2020 we met in an ONLINE format.
The International GREEN IS LIFE & FLOWER EXPO POLAND connects producers and recipients in all sectors of ornamental horticulture.
For the 28th time, on 3-5 September 2020, we planned to meet in Warsaw.
Nevertheless, the SARS-CoV-2 virus pandemic and subsequent limitations have thwarted our plans.
New regulations on the organization of trade fairs, introduced from June 6 this year, remain in conflict with the idea of trade fair meetings. Given our desire to ensure the safety and comfort of exhibitors and visitors to the fair and maintain the quality of the event created for many years, its organizers, the Association of Polish Nurserymen and the Agencja Promocji Zieleni, have decided that the 28th GREEN IS LIFE & FLOWER EXPO POLAND edition will be carried over to next year and take place on 2-4 September 2021.
At the same time, we remain convinced that business promotion, the exchange of information and the building relationships with customers are a continuous process that does not tolerate breaks and downtime. Therefore, based on modern technologies, making use of the capital of the „Zieleń to Życie” brand and the network of contacts among participants in the trade fair companies and visitors, we will open a new format in the green industry, GREEN IS LIFE & FLOWER EXPO POLAND ONLINE, offering participation to exhibitors, partners and visitors!
Through the www.greenislife.pl website, participants be able to reach up to the minute information about listed companies and their product / service offers. A virtual expo catalog, with extended search functions for information, photographs and other forms of graphic presentation, will facilitate the search for information and easy contact between exhibitors and buyers. The online space will permit easy demand creation, the examination of customer behavior, responding to questions and ultimately, to take orders. The offer of participants will be available on a 24/7 basis. As part of this new edition for the event, there will be: Plant Novelties Competition, Green City conference, designer workshops, as well as floristic shows and debates on trade. Some of the events will be available in a hybrid virtual format, online and live.
We will use innovative and secure tools to permit access to the offers of exhibitors and facilitate contacts with them, as well as the sharing of knowledge to thousands of selected recipients from Poland and other countries – according to Joanna Filipczak, Expo Director, encouraging professionals and visitors to track the www.greenislife.pl website and follow the Expo profile in social media.
At the same time, we remain convinced that business promotion, the exchange of information and the building relationships with customers are a continuous process that does not tolerate breaks and downtime. Therefore, based on modern technologies, making use of the capital of the „Zieleń to Życie” brand and the network of contacts among participants in the trade fair companies and visitors, we will open a new format in the green industry, GREEN IS LIFE & FLOWER EXPO POLAND ONLINE, offering participation to exhibitors, partners and visitors!
Through the www.greenislife.pl website, participants be able to reach up to the minute information about listed companies and their product / service offers. A virtual expo catalog, with extended search functions for information, photographs and other forms of graphic presentation, will facilitate the search for information and easy contact between exhibitors and buyers. The online space will permit easy demand creation, the examination of customer behavior, responding to questions and ultimately, to take orders. The offer of participants will be available on a 24/7 basis. As part of this new edition for the event, there will be: Plant Novelties Competition, Green City conference, designer workshops, as well as floristic shows and debates on trade. Some of the events will be available in a hybrid virtual format, online and live.
We will use innovative and secure tools to permit access to the offers of exhibitors and facilitate contacts with them, as well as the sharing of knowledge to thousands of selected recipients from Poland and other countries – according to Joanna Filipczak, Expo Director, encouraging professionals and visitors to track the www.greenislife.pl website and follow the Expo profile in social media.
